What is the definition of Engagement Experiments?

"Engagement experiments" are like the wild west of marketing - where companies try out crazy, unconventional methods to hook our attention and make us do something, whether it's buying a product or sharing a meme. Picture this: a company sets up an Instagram post featuring a sign that reads, 'Do you really want to engage with our product? Step up your game and take a 30-second dance break!' That's engagement experiments in a nutshell - a mix of fun and possibly a bit of existential dread for our digital selves.

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Now, here's an unsettling example sentence: "The marketing team decided to host an 'engagement experiment' where they played creepy video games on customers' laptops overnight, claiming it would boost engagement... until they realized they'd all just be in a virtual horror movie, completely unfazed and still not buying our product."